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Marketing Automation For Dummies by Mathew Sweezey

Marketing Automation For Dummies Mathew Sweezey ebook
Publisher: Wiley
ISBN: 9781118772225
Page: 312
Format: pdf

May 27, 2014 - What is Marketing Automation? May 17, 2014 - Atlanta's marketing automation industry is getting a new high-profile player, and possibly hundreds of jobs, as San Mateo, Calif.-based Marketo Inc. 3 days ago - At the Business Marketing Association's annual conference last week, three marketers who have implemented marketing automation offered best practices. Apr 16, 2014 - Marketing automation is all about conversion-rate optimization. May 18, 2014 - Oracle announced the launch of the Oracle Marketing Cloud, which combines technology from a number of the company's acquisitions, including Eloqua,Compendium, Responsys, and BlueKai. Apr 16, 2014 - Marketing Automation For Dummies (For Dummies (Business & Personal Finance)). May 21, 2014 - Five useful tips for incorporating marketing automation into older recruiting strategies to keep them relevant and make them more effective. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. 7 days ago - Marketing automation is all the rage among marketing types like me. Marketing automation is a blanket term used to describe software and processes that increase the amount of useful data companies have on customers and prospective customers. May 28, 2014 - Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal. Apr 15, 2014 - Based in Beaverton, OR, Act-On, a maker of marketing automation tools, is following what is becoming a well-worn path towards the public markets for software as a service (SaaS) companies. Multiply the effectiveness of your campaigns with marketing automation. There are good reasons for this.